Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,741 articles
Industry

Clickable Areas on AdSense Redefined

Google announced today on the Inside AdSense blog that it has redefined the clickable area of its text ads to make only…

By Kevin Newcomb · 16 Nov 2007

Local

What Local Can Learn from Universal Search

Local content providers can learn from the trend toward blended search results.

By Michael Boland · 14 Nov 2007

Industry

SEW Experts: Understanding the Global Search Marketplace – Part 1

The search world is expanding. Global players like Google, Yahoo, Baidu and Microsoft are competing to be the single resource for accessing…

By Kevin Newcomb · 14 Nov 2007

Industry

Search Headlines & Links: November 12, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 12 Nov 2007

Industry

Google Wants To Be An American Idol

Talks between Google and Simon Fuller – TV and music impressario – to develop a global online video presence, according to reports…

By Frank Watson · 12 Nov 2007

PPC

The Future of Search: Strategy, Execution, Evolution

What's causing search marketers high anxiety, fear, uncertainty, and doubt?

By Matt Spiegel · 12 Nov 2007

PPC

Content Advertising Explained – Part 2

Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful.

By David Szetela · 12 Nov 2007

Industry

Search Headlines & Links: November 8, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 08 Nov 2007

Industry

Google Refines Site Targeting, Adds Bid Options

Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC)…

By Kevin Newcomb · 08 Nov 2007

Local

Local Search at the Pump

Google has struck a deal with gas pump kiosk maker Gilbarco Veeder-Root to implement Google Maps on the company’s Applause media system.…

By Kevin Newcomb · 08 Nov 2007