Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,716 articles
Latest in Google

You Can Now Link Your Google AdWords & Analytics Properties in Bulk

Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box…

By Thom Craver · 15 Apr 2014

SEO

SEO, Your Website & You: 5 Myths & 10 Tips

You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to…

By Kristine Schachinger · 14 Apr 2014

Social

Facebook Update Targets News Feed Spam: Posts ‘Explicitly’ Asking for Likes, Comments, Shares

Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks…

By Jennifer Slegg · 14 Apr 2014

Content

4 Ways to Make Your Blog Stand Out from the Pack

Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and…

By Jayson Demers · 13 Apr 2014

Local

Google Supports New Schema for Multiple Business Phone Numbers

Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing…

By Thom Craver · 13 Apr 2014

PPC

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…

By Jessica Lee · 11 Apr 2014

SEO

Google’s Matt Cutts on SEO: A Retrospective (2006-2010)

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point,…

By Dave Davies · 11 Apr 2014

SEO

Google’s Matt Cutts on SEO: A Retrospective (2000-2005)

For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…

By Dave Davies · 11 Apr 2014

PPC

56% of Marketers Using Mobile PLAs [Study]

A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…

By Mary Weinstein · 10 Apr 2014

PPC

News Flash: Paid Search Query Data Isn’t Going Away (Duh)

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your…

By Larry Kim · 10 Apr 2014

Content

Combining Social & Content to Earn Visibility & Earn $$$

Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to…

By Simon Heseltine · 10 Apr 2014

PPC

Google Starts Blocking Access to Paid Search Keyword Data

Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords…

By Jennifer Slegg · 09 Apr 2014

SEO

Was the Outrage Over the Links in This Matt Cutts Interview Warranted?

Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate…

By Jennifer Slegg · 09 Apr 2014

SEO

The Future of Link Building: 5 Important Messages

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link…

By Jon Ball · 09 Apr 2014

PPC

The 4 Most Interesting Features in Google Shopping Campaigns

There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are…

By Dave Schwartz · 09 Apr 2014

SEO

The Art of SEO Direction

In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning…

By Jennifer Van Iderstyne · 09 Apr 2014

SEO

A Very Mild Case of Google Penguin?

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt…

By Jennifer Slegg · 08 Apr 2014

SEO

Google Takes Down 7 Japanese Link Networks

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning…

By Jennifer Slegg · 08 Apr 2014

Content

Are Guest Blogs Forked?

The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both…

By Doc Sheldon · 08 Apr 2014

SEO

‘No-Links Ranking’ – The Battle for Better Organic SERPs

Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as…

By Razvan Gavrilas · 08 Apr 2014

Content

Google: ‘How-To’ Tax Searches Increase 37% Since 2012

Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount…

By Jessica Lee · 07 Apr 2014

Mobile

Google Expands App Indexing

Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the…

By Jennifer Slegg · 07 Apr 2014

Analytics

A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy

Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal…

By Uri Bar Joseph · 07 Apr 2014

Content

40+ Tools & Tips to Execute a Winning Content Strategy

There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital…

By Chuck Price · 07 Apr 2014

SEO

The Linking Dilemma: Google Has Left a Giant Mess for Us All

Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding…

By Julie Joyce · 06 Apr 2014

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