Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

4 Ways to Make Your Blog Stand Out from the Pack

Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive,…

By Jayson Demers · 13 Apr 2014

SEO

Google’s Matt Cutts on SEO: A Retrospective (2006-2010)

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point,…

By Dave Davies · 11 Apr 2014

SEO

Google’s Matt Cutts on SEO: A Retrospective (2000-2005)

For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers…

By Dave Davies · 11 Apr 2014

PPC

56% of Marketers Using Mobile PLAs [Study]

A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…

By Mary Weinstein · 10 Apr 2014

PPC

News Flash: Paid Search Query Data Isn’t Going Away (Duh)

Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your…

By Larry Kim · 10 Apr 2014

Content

Combining Social & Content to Earn Visibility & Earn $$$

Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to…

By Simon Heseltine · 10 Apr 2014

PPC

Google Starts Blocking Access to Paid Search Keyword Data

Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords…

By Jennifer Slegg · 09 Apr 2014

SEO

Was the Outrage Over the Links in This Matt Cutts Interview Warranted?

Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate…

By Jennifer Slegg · 09 Apr 2014

SEO

The Future of Link Building: 5 Important Messages

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link…

By Jon Ball · 09 Apr 2014

PPC

The 4 Most Interesting Features in Google Shopping Campaigns

There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are…

By Dave Schwartz · 09 Apr 2014

SEO

The Art of SEO Direction

In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning…

By Jennifer Van Iderstyne · 09 Apr 2014

SEO

A Very Mild Case of Google Penguin?

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt…

By Jennifer Slegg · 08 Apr 2014

SEO

Google Takes Down 7 Japanese Link Networks

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning…

By Jennifer Slegg · 08 Apr 2014

Content

Are Guest Blogs Forked?

The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both…

By Doc Sheldon · 08 Apr 2014

SEO

‘No-Links Ranking’ – The Battle for Better Organic SERPs

Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as…

By Razvan Gavrilas · 08 Apr 2014

Content

Google: ‘How-To’ Tax Searches Increase 37% Since 2012

Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount…

By Jessica Lee · 07 Apr 2014

Mobile

Google Expands App Indexing

Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the…

By Jennifer Slegg · 07 Apr 2014

Analytics

A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy

Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal…

By Uri Bar Joseph · 07 Apr 2014

Content

40+ Tools & Tips to Execute a Winning Content Strategy

There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital…

By Chuck Price · 07 Apr 2014

SEO

The Linking Dilemma: Google Has Left a Giant Mess for Us All

Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding…

By Julie Joyce · 06 Apr 2014

SEO

Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to…

By Jennifer Slegg · 04 Apr 2014

PPC

4 Tips to Breathe New Life Into Your Paid Search Campaigns

With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they…

By Crystal Santos · 04 Apr 2014

SEO

How to Remove a Penalty for Unnatural Outbound Links

It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by…

By Chris Dyson · 03 Apr 2014

Local

Google Madness: The Elite Eight of Google+ Local Tips

Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places…

By Adam Dorfman · 03 Apr 2014

SEO

Matt Cutts on How Google Tests Its Algorithms

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the…

By Jennifer Slegg · 03 Apr 2014

Page 50 of 323