Google.
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview…
Google +1 Spreads Around the World
Google +1, the social recommendation feature that lets users indicate their favorite pages, is picking up steam. Google is continuing to push…
Search Secures Recognition as Local Business Info Provider
The idea of using search engines as a way to find local business data is fairly new. But according to a recent…
The Cost of Google’s “Strategy of Everything”
Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy…
21 Resources New Marketers Must Bookmark
It’s essential for marketers to stay abreast of developments and best practices in the search industry. Regularly reading articles, research, and news…
Paying for Search Rankings – Is Everyone Doing It?
Some paid links are considered relatively evil, but others are much more widely accepted. Some may not like to admit it, but…
Google Display Network Continues Evolution With 4 New Features
This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four…
Google Turns Off PowerMeter, Discharges Google Health
Citing limited usage, Google has announced they will pull the plug on Google Health – a site for storing your medical history…
Do The Police Need Search And Social Gurus?
With the recent capture of one of FBI's Most Wanted through the use of social media and other arrests that have been…
Google Testing Black Navigation Bar, New YouTube Player
Google is testing an alternative homepage design featuring a black navigation bar with white links. Appearing mainly for Firefox users, the black…