Google.
Google’s Call to Action: Tell Congress to Vote NO on #SOPA
To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through…
5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers
Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is…
10 Elements of a Perfectly Optimized Page
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on…
Google to Protest SOPA on Home Page Tomorrow
Millions of people visiting Google’s home page tomorrow will be greeted with a link demonstrating the company’s opposition to controversial anti-piracy bill…
Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over…
How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e.…
Newest International SEO Challenge: Hreflang & Canonical Tags
Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind…
5 Stages of Coping with Loss of Search Query Data
Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several…
The End of Link Building as We’ve Known and Loved it
Old-fashioned link building should be part of your marketing mix, but doing it in isolation will send unbalanced signals to search engines.…
Google Earth Funds Sea Turtle Tracking Project and Game
Through the use of the Google Earth API technology and a grant given to the sea turtle conservation network WIDECAST, Google is…