Google.
Technical SEO – It’s All About the Crawl
If search engines cannot crawl your website or index your pages, all of the content in the world will not make any difference.
The Amazon Change Engine
While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining…
Can Buying Installs Aid Organic App Ranking?
In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both…
Google Reveals Search Analytics Report for More Refined Data
The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.
Does the Page Match the Search?
There are several opportunities to enhance the likelihood of the "right" page showing up for the "right" search.
Google Reveals New AdWords Products
Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
“Mobilegeddon” Proves Inconsistent for Non-Mobile-Friendly Sites
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday
Do you know the story behind today’s Google doodle?
NPR and Shazam Early Adopters of Google’s App Voice Search Feature
Google Now is expanding its voice search capabilities to third-party apps. Users can now launch and search within apps by saying "OK…
I’ll Take Online Marketing for $400, Alex: Jeopardy for SEO Success
Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.
Is the Yahoo Bing Network Emerging From Google’s Shadow?
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.
3 Ways to Be a Better Local Search Marketer With the Apple Watch
The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local…
Google Adds 70 More Now Cards
Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded…
The Mobile Search Survival Guide
With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search…
Google Antitrust Case: 19 Complainants Named Include Microsoft
A collection of 19 complainants led to the antitrust case against Google, and Reuters has what purports to be a list of…
What SEOs Want From a Web Grader
Most free Web grader tools that are available today were developed in the years before Penguin, Panda and "Mobilegeddon" — they don’t…
6 Content Tips for Adapting to the Post-Mobilegeddon World
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align…
The Value of Links
Links aren’t valuable because of Google; Google is valuable because of its use of links.
Google Profits Rise Driven By Increasing Ad Revenues
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt…
Are You Guilty of Committing These Mobile-Friendly Mistakes?
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after…
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements…
Optimization Not Only Factor in “Mobilegeddon” Search Ranking
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there…
Google “Mobilegeddon” Has Officially Arrived
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are…
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.
Google, Yahoo Follow IAB’s Advice to Improve HTTPS Encryption
Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption…
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