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2013 Predictions for Paid Search in Financial Services
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends:…
FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable
The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical…
Google Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However,…
Google’s Vint Cerf Celebrates 30 Years of TCP/IP
Day one of 2013 marks a significant milestone for the internet, as it is 30 years ago that Arpanet, precursor of the…
5 Ways to Use Craigslist for SEO
Have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. Follow this outline to creatively…
5 Steps to Calculate Social Media ROI Using Google Analytics
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom…
Link Building the Right Way in 2013
Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with…
Be A PPC Leader in 2013: 5 Top Trends
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower!…
Avoiding the SEO ‘Fiscal Cliff’ – Justifying Investment With Metrics that Matter
With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at…
10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have…