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The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]
Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn…
Dramatically Raise the Value of Any Piece of Content with These 27 Tactics
By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value…
3 More Big PPC Mistakes Even Pros Make & How to Fix Them
Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these…
7 Ways to Get More Organic Search Clicks
Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give…
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown
While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance…
Interflora Google Penalty, Advertorials & SEO Content Marketing
It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a…
Goodbye, Scroogled?
Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew…
UK Flower Site Banned from Google for Advertorial Links Sees Rankings Restored
UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out…
Google’s Live Spam Screenshots Highlight ‘Useless’ Web Pages
Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam…
Watch YouTube Do the Harlem Shake in New Easter Egg
By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible…