Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Development

Google Sandbox: Is it still affecting new sites in 2019?

Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how…

By Harpreet Munjal · 01 Jul 2019

Industry

Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and…

By Gary Burtka · 28 Jun 2019

PPC

How to run a successful competitor-focused paid campaign

If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM…

By Matt LaMontagne · 26 Jun 2019

PPC

Nine Google Ads hacks to improve your CTR and conversion rate

Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.

By Himanshu Rauthan · 25 Jun 2019

Content

Five tips to create an SEO-friendly FAQ page

FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways…

By Irina Weber · 24 Jun 2019

SEO

Five easy SEO strategies: Increase search engine rankings and gain qualified customers

When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.

By Jacob M. · 20 Jun 2019

SEO

UX matters for search: Here are two reasons why

Your search engine marketing success hinges upon your site’s UX. Two elements of UX that are particularly relevant to SEO.

By Jonathan Alonso · 18 Jun 2019

Local

The ultimate guide to strengthen your local SEO strategy

Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands…

By Shane Barker · 17 Jun 2019

SEO

It’s time we rethink how we measure influencers for SEO

Companies rely on "reputation", followers, and engagement. Social Chain opened marketers' eyes to the murky world of follower deception.

By Ric Rodriguez · 12 Jun 2019

Industry

Google’s How News Works, aimed at clarifying news transparency

In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties…

By Jacqueline Dooley · 11 Jun 2019