Google.
Alphabet: What’s Going to Happen to Google Advertisers?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
Testing the International Googlebot, Simplified
Following an article on Google crawling from non-U.S. IP addresses, this columnist tests the Locale-Adaptive Testing Tool across 13 different languages and…
Your Email Marketing May Impact Your Rankings
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather…
9 Year-Over-Year Data Points Every SEO Should Monitor
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic…
Are You Optimistic About SEO?
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits…
Can Siri’s Voicemail Transcription Help Apple Pull Ahead?
Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google…
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for…
Partnership Rewards Seahawks Fans for Searching with Bing
Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a…
Only 21% of Marketers Include SEO in Their Budgets [Study]
Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as…
7 SEO Tools to Improve Content Marketing
Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it.
The Future of Augmented Reality
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition…
The Other Secure Search Issue: When to Use HTTPS
Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making…
Google: Right to be Forgotten? We’re Not Complying
Google limits forget-me-now service to the European market only. The search behemoth says that widening this on a global scale is 'bad…
Could Microsoft and AOL Take on Google and Facebook?
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Google Isn’t Breaking Up With Social
The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.
Bing Tests Emoji Keyboard
Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains,…
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…
5 Modern-Day Alternatives to Link Building
Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk…
How Your Content Strategy Should Affect Your SEO Expectations
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may…
Yelp Earnings Report Shows Strength In Mobile Search
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by…
Search Ads to Target App Downloaders
Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google…
YP Product Centralizes Advertising Experience
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
Google Gives Up On Google+
Google effectively kills off the Google+ social network in everything but the name.
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