Google.
What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a…
Travel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18…
4 Steps to Maximize Local Search Success
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing…
Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites
A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google…
Rachel Louise Carson Google Doodle Honors Marine Biologist, ‘Silent Spring’ Author
Today's Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google's special logo depicts Carson…
Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in…
5 Fast Facts about the EU’s Privacy Ruling on Google
A European court has ruled that if Google wants to continue operating in Europe, the search giant must respect individuals' requests to…
Easy Landing Page Testing Using DoubleClick Search
Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn…
The Difference Between App to App and Web to App Advertising
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to…