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Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it…
SEO Trends 2021: What every marketer should know
SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular…
Four website usability elements that improve your search rankings
Your website’s usability and search engine rankings are closely intertwined. Focus on optimizing the four key usability elements outlined in this post…
SEO and cybersecurity: Incorporating cybersecurity into your SEO strategy
Focusing on SEO and cybersecurity helps businesses step up for success. Four foolproof ways to outrun the competition, secure your website and…
B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for…
Six strategies guaranteed to help you build more backlinks to your website
Building backlinks is no easy feat. If you’re struggling to acquire links from credible domains, give these six modern strategies a try.
Fake reviews: How to combat a growing online problem
This article discusses what’s at stake with fake reviews, the types of inauthentic reviews, how to recognize them and how to get…
Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep,…
The promising post-cookie world
Marketers have long relied on the third-party tracking cookie. As panic continues with Google announcing the phase-out of third-party tracking cookies in…
Research insights: Role of featured snippets in website traffic boost
A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to…