Google search.
Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing
Twitter made a change to their robots.txt file this month that will allow search engines like Google to crawl and index Twitter search results pages, which just happens…
Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause
Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use…
Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22,…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
How to Find Authority Websites & Get Links From Them
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify…
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This…
Google Voice Search Rolls Out to 13 More Languages
The update adds Basque, Bulgarian, Catalan, European Portuguese, Finnish, Galician, Hungarian, Icelandic, Norwegian, Romanian, Serbian, Slovak and Swedish to the Google roster,…
Yelp SEO Campaign Highlights 8 Local SEO Best Practices
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website…
Google: Sites With More DMCA Takedown Requests Will Rank Lower in Search Results
Google has announced an update to its search ranking systems that will penalize sites that have been the target of numerous copyright…
Gmail Messages to Appear in Google SERPs
Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users…
3 Hyperlocal Networks SMBs Should Partake In
The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice…
Facebook Tests Sponsored Results in Search Bar
Facebook’s search box could become home to a new form of advertising – Sponsored Results – alongside its organic results when users…
Semantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is…
Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact
With the explosion of visual content orientated social networks such as Pinterest, visual search seems to be back on the agenda. Visual…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…
The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and…
Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR
Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting.…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
Google & Link Schemes – Several Shades of Gray
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works…
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query…
Understanding Negative SEO & How to Defend Your Website
A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition…
Yahoo CEO Attacked for Embellishing Resume
Yahoo's leadership dramas refuse to die down. Recently appointed chief executive Scott Thompson may have embellished his resume by claiming to hold…
17 Ways SMBs Can Survive the Google Penguin Update Effect
"Google drives all my traffic, now I'm screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google…
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad…
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