Google Analytics.
Is user data truly protected in the Google Analytics universe?
After the GDPR breach in Italy, France, and Austria, here's a closer look at data analytics and factors marketers need to be mindful of
Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal…
Diagnosing a traffic drop? Just breathe!
A traffic drop or decline is something all of us have come across on multiple occasions. A four-step guide to help you…
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA…
Seven underrated Google Analytics features that boost performance
Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the…
Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are…
How to teach an old blog new SEO tricks
Over time, a blog can accumulate broken links and other things that negatively impact rankings and lose SEO mojo. Here's a nine-step…
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to…
Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
How audience insights can improve your campaign’s bottom line
Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.