Content marketing.
Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways…
Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing…
Six beloved content marketing tools recommended by the pros
New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and…
Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types…
SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots…
Three fundamental factors in the production of link-building content
I've analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of…
Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on…
Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for…
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares…
Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question…