Topic

comScore.

Everything we have published on comScore. 486 articles
Analytics

NetRatings Search Popularity & Loyalty Figures For Jan. 2005

I’ve posted new, improved search-specific stats from NetRatings painting a picture of search popularity in the US for January 2005. In the…

By Danny Sullivan · 22 Mar 2005

Industry

NetRatings Search Popularity & Loyalty Figures

A look at new search popularity and loyalty figures from NetRatings for January 2005.

By Danny Sullivan · 22 Mar 2005

Industry

Jan. 2005 Nielsen NetRatings Search Engine Ratings

Nielsen NetRatings statistics for search engines in Jan. 2005.

By Danny Sullivan · 22 Mar 2005

Analytics

Most Conversions Happen Offline; You Need To Measure These!

In his ClickZ article, Nonconverting Keywords and the Search Continuum, Fredrick Marckini is stunned that some comScore and Overture research about conversions…

By Danny Sullivan · 07 Mar 2005

Analytics

Searcher Behavior Prior to Making A Purchase

DoubleClick in conjunction with comScore has released a new report today, Search Before the Purchase (6 pages; PDF), that looks at 12…

By Gary Price · 14 Feb 2005

Analytics

Non-Converting Searches May Count, Too

Fredrick Marckini revisits a recent comScore study that found for every search that results in a sale, 12 other "non-converting" search will…

By Danny Sullivan · 07 Feb 2005

SEO

Updates To SEW Search Term Research Resources

I’ve updated our long-standing What People Search For – Most Popular Keywords page to provide updated links to the ways major search…

By Danny Sullivan · 05 Jan 2005

Industry

The Search Engine Update – Number 188 – January 5, 2005

Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of December 2004.

By Danny Sullivan · 05 Jan 2005

Local

Say Hello to the Local Search Guide

Media Post reports on the launch of the Local Search Guide at SES in Chicago. The new online local advertising resource will…

By Gary Price · 14 Dec 2004

PPC

Study: Impact Of Engines on Consumer Buying

Comscore is out this morning with a study (sponsored by Overture) about the impact of search engines on consumer buying. You can…

By Gary Price · 13 Dec 2004