ClickZ.
C’mon In Brand Owners, The Search Water’s Fine
It’s not all about conversions, in the search marketing game. I was at a conference two months ago where a brand marketer…
Search? Email? Banners? Get A Common Metric To Balance Right
Debating between putting your money into search, or email, or banners (or anything, for that matter). Jeanne Jennings in Search, Banners, E-Mail:…
Report Suggests Paid Search Disclosure Could Be Better
Last week, I participated in a panel at the Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the…
More On AOL’s SEO/SEM Campaign
AOL.com’s Search Effort: Music Visitors Up, So Are Keyword Prices from MediaPost is an update on the story we blogged earlier, that…
Where Oh Where Will My Search Ad Show Up?
Paid Placement SEM Is Dead. Long Live Paid Placement from Kevin Lee at ClickZ looks at how while you can still buy…
AOL Moves TV Spend To Search; Rodney Dangerfield Of Online Advertising No More!
AOL Wooing Users to Portal, With a Little Help From Its Foes from the New York Times looks at how AOL is…
Tough Love For Those Hiring SEM Firms
Do SEM work for other companies? Shari Thurow’s How Not to Work With an SEO/SEM Firm article from ClickZ will have you…
FindWhat, Espotting Rebrand As Miva
FindWhat is undergoing a name change and taking Espotting along with it. Miva, formerly the name of the FindWhat-owned Miva Merchant ecommerce…
SES Toronto Round-Up
In a few hours, I’m jumping on a train to go to our Search Engine Strategies London show, which begins tomorrow. But…
Search Spend Doubles, Sends Online Retailers 43 Percent Of Their Traffic
A new Forrester/Shop.org report finds that online retailers more than doubled their search ads spend from 2003 to 2004. Of 136 retailers…