ClickZ.
Data Mining: The Heart of Analysis, Part 2
It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well.
Highlights from the SEW Blog: Mar. 26, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
IAC’s Horan Shares Local Strategies
Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC’s local content strategy in his keynote address Wednesday at the…
Search Headlines & Links: Mar. 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Get Some Video Ad Accountability
The biggest players are still scratching their heads about how to define and quantify accountability, based on what we heard at ClickZ’s…
Search Headlines & Links: Mar. 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
A Pipe(s) Dream of Links Tabs
Was it a gift from the SEO gods that Yahoo Pipes and Google's enhanced Links data became available the same week? Or…
Search Headlines & Links: Mar. 19, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Panama Ad Ranking Algo Explained
Confused by the new ad ranking algorithm in Yahoo’s Panama platform? Kevin Lee provides a good illustration in his ClickZ column today,…
Search Headlines & Links: Mar. 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…