Twitter.
5 Boring Companies With a Fascinating Social Strategy
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take…
BuzzSumo: The Heavyweight of Content Discovery?
BuzzSumo trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results.…
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here…
4 Ways to Make Sure You Find the Right SEO Job
Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job…
PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider
Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action…
How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and…
The Best and Worst Things About Twitter Ads
There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal…
Community Management Basics: 7 Tips for Marketers
An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send…
Major Exploits Found in All in One SEO Pack WordPress Plugin
If you use the popular "All in One SEO Pack" WordPress plugin, you should update immediately. Vulnerabilities have been discovered that could…
Backlinks = Rankings, Rankings = Traffic – Deal With It
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is…
5 Ways Social Data Can Enhance Marketing Data
The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be…
Link Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also…
5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in…
Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of…
Google Launches Panda 4.0
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out…
Google Must ‘Forget’ Unfavorable Search Results in Europe
Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be…
A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms…
5 New & Improved Twitter Features Marketers Should Use
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has…
Vine Search Offers New Opportunity for Brands
The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs…
Link Building for Restaurants: The Ultimate Guide
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to…
How to Prepare for Your Content Audit
Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on…
12 Critical Metrics to Help You Build a Data-Informed Content Strategy
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search,…
Conquering Content Marketing, Step 5: Measurement
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it…
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