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PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click…
Top 3 Excuses For Not Switching to the New Google Analytics – Debunked
Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds…
Automated Alerts – Robotic Guardian Angels of PPC
When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign.…
Bing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six…
Marissa Mayer Nominated to Walmart Board of Directors
Google Vice President Marissa Mayer has been nominated to join Walmart’s board of directors. Walmart hopes to tap into her experience with…
Gmail Down for an Hour, Now Restored
Google's Gmail users experienced a Gfail today. Google moved quickly to adjust its Gmail systems after a disruption left some of its…
Google-Oracle $1 Billion Android Patent Trial Begins
The trial between Google and Oracle over the use Java software within the Android operating system began in California yesterday with the…
Google’s Brin: Governments, Apple, Facebook Threaten “Open” Internet
Google co-founder Sergey Brin has warned against the growing number of restrictions on the Internet arising from governments' attempts to control communications…
Google Fined $25K for Obstructing FCC’s Street View Investigation
The FCC has fined Google $25,000, claiming the search giant “deliberately impeded and delayed” their investigation into the 2010 collection of private…
How to Create a Great Content Strategy for an Established Website
Making sure you have content dedicated to the highest search volume primary and secondary keywords in your space is essential. Here’s one…