Google.
Google Grants: An Introductory Search Advertising Guide for Nonprofits
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set…
Google: Image Search Overhaul Will Deliver Higher Click-Through Rates
Google has announced that it will be rolling out an overhaul to its image search function. This will provide a more prominent…
Extending Your Google Analytics Functionality With the Application Gallery
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting…
Are Bing Ads Coming to Facebook?
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid…
Analytics Data Not Populating Into AdWords For Some Accounts
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization…
Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders
Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were…
Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest)…
Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an…
Author Rank, Popularity, Authority, Social, Ranking? What’s the Tie?
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable…
The Year in Search & Social Marketing: Highs & Lows of 2012
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning…