Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

Ten SEO aspects for web designers to master

Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs to be able to…

By Amanda DiSilvestro · 10 May 2018

PPC

Why campaign structure is the killer competitive advantage

When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we…

By Jason Tabeling · 26 Apr 2018

SEO

How to force Google to recrawl your website

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure…

By Luke Richards · 20 Apr 2018

Development

The state of HTTPS in 2018: Why should you migrate?

People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google…

By Olga Andrienko · 11 Apr 2018

Mobile

What does Google’s “Speed Update” mean for mobile?

Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google's "Speed Update",…

By Rebecca Sentance · 18 Jan 2018

Industry

Facebook kills off news: Publishers panic, try to remember how to do SEO

On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived…

By Rebecca Sentance · 17 Jan 2018

Mobile

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

With 2018 now upon us, there is a need to prepare for the upcoming update to Google's search index to prioritize mobile…

By Pius Boachie · 09 Jan 2018

Content

How indie publishers can monetize in the shadow of Facebook and Google

With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left…

By Adam Stetzer · 25 Oct 2017

Industry

Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and…

By Clark Boyd · 28 Sep 2017

Mobile

How does Bing’s voice search compare to Google’s?

Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does…

By Clark Boyd · 21 Sep 2017

Mobile

Why SEOs can’t afford to wait around for a mobile-first index

SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and…

By Rebecca Sentance · 23 Aug 2017

SEO

5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning…

By Marcela De Vivo · 21 Aug 2017

Industry

How to escape Google’s filter bubble

Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving…

By Simon Ensor · 18 Aug 2017

SEO

The best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands…

By Clark Boyd · 17 Aug 2017

Industry

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage…

By Clark Boyd · 21 Jul 2017

Industry

Five important updates to Google semantic search you might have missed

Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an…

By Rebecca Sentance · 14 Jul 2017

Industry

The 10 best Google Doodles of all time

Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from…

By Clark Boyd · 07 Jul 2017

Industry

Google fined $2.7 billion by E.U. in anti-trust ruling

Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving…

By Clark Boyd · 27 Jun 2017

SEO

How featured snippets can be manipulated by private blog networks

Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against…

By Michael Bertini · 27 Jun 2017

SEO

How to optimize for Google’s featured snippets

Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions.…

By Marcela De Vivo · 15 Jun 2017

Mobile

Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no…

By Rebecca Sentance · 14 Jun 2017

Industry

Voice search: A digital space race

Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next…

By Malena Finguerut · 01 Jun 2017

SEO

What does Google’s “Project Owl” mean for search and fake news?

In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with…

By Michael Bertini · 24 May 2017

Industry

A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such,…

By Clark Boyd · 22 May 2017

Industry

Google just released verified customer reviews: 3 ways to come out on top

Customer reviews play an important role in the success or failure of a business, and Google has always been a great place…

By Amanda DiSilvestro · 10 May 2017

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