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How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about.…
How to keep the ‘person’ in ‘personalization’ without being a creep
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the…
Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
How to optimise your m-commerce site for search
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for…
Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they…
Facebook is testing a new way to make damn sure your friends see your posts
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures…
EU referendum and brexit betting: who’s winning in organic search?
With the referendum on Britain's membership of the EU coming up this week, there has obviously been a lot of debate online.
How to improve your CTR using Google Search Console
Here's a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your…
The state of influencer marketing in 2016
Before Vine's popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an…
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not online, according…
Why retail needs to prepare for digital transformation
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to…
Should publishers and content marketers be playing the platform game?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry…
Five of the most interesting search marketing news stories of the week
It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search ads, the…
How brands are using data visualisation in social campaigns
In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side. Prompted…
Why your audiences are so important
People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your…
Five ways to improve the retail customer journey online and in store
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital.
Why technical SEO is so much more than just ‘make-up’
Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy. I was prompted to write this article…
Are remarketing lists for search ads (RLSA) the future of PPC?
With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website (or app)…