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Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping…
What should I do when I discover a competitor’s Private Blog Network (PBN)?
Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you encounter a…
Five simple SEO practices to remember when setting up a new blog
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There's sometimes too much information, and guidance can…
Guide to mobile menu UI: bold buttons and intuitive types of navigation
Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out.
Voice: the future of next-gen search – expert predictions
Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.
Preparing for SEO in 2017: yes it’s that time already
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start…
Will Instagram Stories put a dent in the rise of Snapchat?
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours.…
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with…
Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three…
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and…
What is content syndication and how do I get started?
Here we'll take a look at the practice of content syndication and answer a few questions.
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it's no surprise that many businesses take their online reviews very, very…
What are the biggest video marketing trends of 2016?
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends…
26 best expert-recommended free SEO tools
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the…
How to increase customer engagement with mobile wallets
One method of connecting with users on mobile which most brands likely wouldn’t consider is using mobile wallets.
Nine quick fixes to improve your stagnant SEO
You’re no SEO beginner. You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on…
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way,…
How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
Google’s power of censorship: who controls the controllers of the internet?
There is a world outside of Google. But will we know what to do with it once we’re there?
Eight most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.