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Seven strategies for building a thriving community around your blog
The secret to creating an outstanding blog is to cultivate a strong community of fans that helps to generate new traffic.
Understanding how users, not algorithms, search online will help your SEO
Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.
One-third of UK internet users have taken a ‘digital detox’
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are…
Six steps for an effective B2B content marketing strategy
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase…
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
How to maximise PR outreach for site visibility in organic search
How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority?
36 indispensably useful social media tools for your business
Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to enhance your…
How UX designers and SEOs can work together
There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality.…
Five factors for global SEO success
Businesses with global aspirations will have plenty of options for growth, but wildly hammering duplicate pages across numerous websites and changing the page title…
Google AMP update: who benefits the most?
Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the…
Marketers have high hopes for automated content
In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key…
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Should ecommerce businesses blog?
Snapchat moves into personalised mobile search
Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features?
10 SEO tips to get your website to the top of Google search
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments.
Five ways analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and…
What is game theory and can it be applied to PPC marketing?
Companies often make deals with each other to avoid bidding on each other's terms. The result is lower costs and less competition. Such agreements…
Five common website redesign and rebranding mistakes to avoid
There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic…
Q&A: ESPforMe’s Scott Rummler on how the future of search may all be in your mind
What do you imagine is the future of search?
Facebook’s Lookalike Audiences for ecommerce: segment before you build
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting.