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Who Said It…
It’s the Saturday after major ownership changes have been announced in the online ad business. We have heard all the official reasons for the…
Will Ad Targeting Change?
Whenever there are big ownership shifts in the ad business, it seems like a good time to ask for changes. Now that the ad…
Search Headlines & Links: May 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Fair Isaac Click Fraud Report Spreads False Alarm
Media reports (including Search Engine Watch’s) saying Fair Isaac Corp. (FIC) reported industry-wide click fraud at 10 to 15 percent are not accurate. FIC…
You Can Win On YouTube By Optimizing Comments
Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy.
Fair Isaac Pegs Billed Click Fraud at 10-15% – IN VERY LIMITED CASES
I’ve updated this post with several clarifications. I’ve also blogged separately about how these numbers should be looked at, in Fair Isaac Click Fraud…
Microsoft to Acquire AQuantive
It looks like Microsoft wasn’t really missing out on getting 24/7 Real Media after all. This morning, the company announced plans to acquire digital…
Will Universal Search Drive Growth of Google’s Vertical Search Properties?
I attended the Searchology event at Google in Mountain View this past Wednesday. For those of you who read my article Will Universal Search…
Online News Is Hottest Video Search Category
According to data released by ClipBlast video news is the fastest-growing category on the Video Web. ClipBlast has found that video news now accounts…
Tips for Your First Day In-House
The inside scoop for those SEOs ramping up for their first days as an in-house SEO.
Search Headlines & Links: May 17, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Interview with YouTube on Partner Program
I recently spoke with YouTube’s Head of Product Marketing Jaime Byrne about the recent expansion of YouTube’s revenue-sharing partner program to include select users…
New Local Search Site: LocalGuides
Denver-based Local Matters has launched a new local search site, LocalGuides.com. The site lets users create lists of favorite local businesses, based on destinations,…
WPP Snaps Up 24/7 Real Media
Ad agency holding company WPP has acquired 24/7 Real Media for $649 million. The company has three main businesses: a CPM-based display ad network,…
Will Universal Search Mean Universal Domination?
Will the increased relevance from Google's new universal search process leave other search engines in the dust?
Link Safari: Gear Up for a Hunting Expedition
Link building columnist Justilien Gaspard offers strategic tactics and advice on finding high-value trusted links to create the right linking neighborhoods and associations, including…
Yahoo Researcher Declares Semantic Web Dead
Mor Naaman, a research scientist with Yahoo Research Berkeley, stood in front of a roomful of semantic Web researchers and declared that the semantic…
Google Experimental to Offer Sneak Previews
At the Searchology event yesterday, Marissa Mayer, Google’s VP of search products and user experience, introduced Google Experimental, a new tool that will allow…
Google Planning Query Enhancements
While Google announced several things at its Searchology event Wednesday that will be live this week, two of the more interesting innovations talked about…
Search Headlines & Links: May 16, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…