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“Can machines think?” What humans need to learn about artificial intelligence
Maybe if we can define ‘can humans think?’ in a scientific way that we can all agree on, then we will have an irrefutable…
10 marketing metrics to master for first-time startup owners
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need*…
How the rise of user-generated content is changing marketing
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand's strategy. But how does this affect…
Visualising geographic data in Excel 2016: move over GeoFlow, 3D maps are now built-in!
Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide for using the add-in…
The new wave of visual search: what it can do, and what might be possible
Visual search on the web has been around for some time.
Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months.
Seven ways marketers can use Twitter Moments
Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands?
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email…
10 reasons your content will fail and what you can do about it
Creating content is easy. Creating great content? That's much tougher.
Use of virtual reality reaches tipping point
The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new…
Six social media advertising ideas to make you look like a big deal
If you're lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas.
Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?
The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.
Guide to Black Hat SEO: which practices will earn you a manual penalty?
In order to elucidate further on the behaviours that will lead to a penalty, let’s take a look at the ‘black hat SEO’ practices.
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast streaming dongle.
A guide to testing your paid social ads to enhance ROI
While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid channel.
Guide to Google ranking factors – Part 6: Trust, Authority and Expertise
This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating.
What makes people follow or unfollow a brand?
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their…
Penguin 4.0: a link builder’s perspective
It’s been two weeks since Penguin 4.0 was officially announced.
Top trends marketers need to know for the holiday season
The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should…
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to…