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SEW Experts: The 5 Commandments of Content Advertising
Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines‘ explanations imply. Before you get into content…
SEW Experts: Knowledge Gap: CEOs, CMOs, VPs and SEM
When your CEO, CMO, or other decision-maker knows a little bit about SEM, you’ve got trouble. While knowledge sharing is a good thing, there’s…
Search Headlines & Links: November 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Lyris Intros BidHero Campaign Management Tool
The PPC management tool is part of Lyris HQ, an integrated online marketing management platform.
BidHero Brings Analytics to PPC Bid Management
Bid management for PPC campaigns has become more complicated with the introduction of “quality scores” by the major ad platforms, including Google, Yahoo and…
Gift Giving That Really Helps
If you have not chosen all your holiday gifts for your family and have children who you need to get something for then the…
Privacy Group Takes on Facebook
The latest advertiser to use Facebook’s new Social Ads platform may not have been the kind of marketer the company was hoping for. Privacy…
How to Integrate PPC and Display Advertising
Integrate paid search (PPC) campaigns with display advertising. In two easy cycles.
SEW Experts: How to Integrate PPC and Display Advertising
Pay-per-click (PPC) or display advertising? You don’t always have to choose one or the other. In today’s By the Numbers column, “How to Integrate…
Oodle Upgrades Search Features
he classifieds advertising search engine has improved its search functionality and added tools and information to improve the user experience.