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SEW Experts: Brand Strategies for Search Marketing – Part 2
In Part 1 of this series, we showed you how to convince your executives to buy your own brand terms, even when you already…
Top Web Properties in Japan for October, 2007
Yahoo is identified as the most used Web property in Japan while news and sports sites gain traffic by users looking for coverage of…
Search Headlines & Links: November 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Everything’s Jake at Kelsey Group ILM:07
The Kelsey Group Interactive Local Media Conference in LA kicked off with SES Advisory Board member Anne Kennedy and Search Engine Watch News Editor…
Strumpette testifies in social media press release trial
Yesterday, during the prosecution’s opening remarks, I asked, “Is the Social Media Press Release a Meatball Sundae?” A short time later, the defense said,…
What are exhibitors exhibiting at SES Chicago?
A significant number of people will attend SES Chicago next week with an expo only pass (which is free if you get one in…
SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent…
SEO Is Not a One-Time Event
Too often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. Months or years later, when they asked…
Defense of the social media press release
Yesterday afternoon, the prosecution asked, “Is the Social Media Press Release a Meatball Sundae?” A short time later, the defense made its case on…
YPA Adds Mobile to Local Search Guide
At The Kelsey Group’s Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles, the Yellow Pages Association launched a mobile section…