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Google Content Network Ads Performing Better?
An informal poll by Enid Burns at ClickZ News finds that many agencies that advertise on Google’s content network have seen improved results over…
The Google Killer – comScore (SCOR) Doomsday Scenario
ComScore did what Yahoo, Microsoft, Facebook, and Digg only dreamed of. ComScore killed the search engine star. ComScore data on Google paid clicks rocked…
Standards for SEO and SEM: The Time is Now
A process of identifying tactics and their associated risk levels could help newcomers better decide which path to take.
Google Yahoo MSN Live Sitemaps: Cross-Hosting Grokked by SEOs for SEOs
With sitemaps cross-hosting (or cross-submission), Google, Yahoo, and Microsoft cracked open the door for corporations to outsource search engine optimization. How big a deal…
Drowning in Red Tape: SEO and Pharma Regulations
In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the…
SEW Experts: Standards for SEO and SEM: The Time is Now
The question comes up often in search marketing circles: Is now the time for search engine marketing standards? In today’s SEM Crossfire column, “Standards…
SEW Experts: Drowning in Red Tape: SEO and Pharma Regulations
In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the…
The Role of the Brand in Social Media Marketing
The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be…
Search Headlines & Links: February 28, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
7 Ways Brands Can “Get Social”
Many brands are wary of exposing themselves on social media sites, but as anyone who’s been involved in social media for more than five…