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Yahoo, Google Collaborate on Search Ads. Apocalypse Expected Soon.
In what must be one of the seven signs of the apocalypse, Yahoo and Google have agreed to extend the advertising tests they participated…
SearchDay: GenieKnows Its Verticals
Today's search engine marketing news and opinion: GenieKnows Its Verticals; Think Links from New Sites Have Little Value? Think Again; Live Search Cashback vs.…
GenieKnows Its Verticals
Halifax-based search engine GenieKnows.com has slugged it out in the second tiers of the search engine universe since its founding in 1999. About two…
Yahoo on MicroHoo: Stick a Fork In It – We’re Done
MicroHoo is dead. RIP Microsoft-Yahoo. Today Yahoo made the official announcement that they’ve concluded discussions with Microsoft. The possibility of a full acquisition or…
Google-Yahoo Search Partnership Today?
Google and Yahoo may announce a partnership this afternoon at 4:30pm EST / 1:30pm PST. At least, that’s the rumor coming from TechCrunch. Of…
Google’s Schmidt Talks Yahoo, Newspapers, ‘Don’t Be Evil’, and iPhone
Yesterday, Google’s CEO Eric Schmidt was interviewed by Ken Auletta on stage at a San Francisco event hosed by Syracuse University’s Newhouse School of…
Kayak.com Launches Display Ad Platform
Travel search site Kayak.com has announced the launch of a targeted display advertising platform. The platform was developed by SideStep.com, which Kayak acquired in…
Think Links from New Sites Have Little Value? Think Again
It's often assumed that new sites haven't earned enough trust in Google to pass real value. But if you flatly skip over links from…
Yahoo! Partners with Coupon Inc. for Mobile Coupons
Yahoo! and Coupons Inc. are launching a mobile coupon platform. Coupons Inc. is a leading online coupon distribution network and has relationships with 800…
Live Search Cashback vs. Google: A Case Study
It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? A test of…