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Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google's developments. However,…
Five ways to use predictive analytics
Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide…
Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need…
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing your time…
The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive…
From being too broad to being too lazy: three common PPC fails
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley Fletcher of…
An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart…
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn't always the best option; a PPC manager will only add value by growing prospecting activity,…
A review of the payday loans algorithm in 2018
Daniel Tannenbaum looks at the history of the payday loans algorithm for SEO and what is required today from brands to be more successful.
Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you'll make in the early life of your business. The choices…