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A guide to HTML and meta tags in 2018
To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML…
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices…
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a…
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid…
The future of search
Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Jessie Moore shares…
Is WordPress a good choice for SEO?
Is open-source platform WordPress a good choice for accomplishing the SEO goals you've been trying to achieve?
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest…
The conscientious searcher: how useful is Ecosia in a world dominated by Google?
Many forget there is an environmental cost to Googling. Could eco-friendly search engines, such as Ecosia, offer a valuable and green alternative?
Three factors to consider when building a local presence
Developing a local presence takes a great deal of time, effort, and consistency. But with almost half of all Google searches now being local,…
Closing the knowledge gap: how do you ensure paid search transparency?
Driving transparency across all channels in paid search will lead to better insights and results.