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SEW Experts: Training Your Content Developers on SEO Copywriting
SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more…
SEW Experts: Tibet’s Revenge
There’s quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week’s…
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo…
Did Yahoo President Sue Decker See New CEO As Snub?
Despite the suggestion by ValleyWag, that incoming Yahoo CEO Carol Bartz’s first job would be to fire President Sue Decker, seems Decker beat her…
Average Search CPC Data by Category for December 2008
Cost-per-click data by vertical category in search in the U.S.
Should Your SEO Strategy Target the Head or the Long Tail?
If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority…
AdGooroo Releases Q4 2008 Search Advertising Data
AdGooroo has released data for search engine advertising in the fourth quarter of 2008. Google’s first page advertisers grew by 58%, and Live Search…
Report: Carol Bartz Accepted Yahoo Offer to Become CEO
The Wall Street Journal is reporting that Carol Bartz has accepted Yahoo’s offer to become their next CEO. I have no link at the…
Online Video Spend Up 36% in 2008 Topping $2.12 Billion, Expected to Grow in 2009
Online video gross media spend was $2.12 billion in 2008, up 36% from 2007, according to AccuStream. Here’s a breakdown on the details: In-banner…
Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards
Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are: The American Association of…