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PPC

Yahoo! Search Marketing Updates Help Center

Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search functionality Links…

By Nathania Johnson · 26 Jan 2009

Industry

UK PR Firms Should Learn SEO at SES London 2009

Back in December, I posted two items to the Search Engine Watch Blog that encouraged UK PR firms to learn SEO at SES London…

By Greg Jarboe · 26 Jan 2009

Industry

SEW Experts: 10 Ways Twitter Can Make Money

With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. In today’s building brand…

By Kevin Newcomb · 26 Jan 2009

Industry

SEW Experts: Web Analytics 101, Part 2

When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of increasing your…

By Kevin Newcomb · 26 Jan 2009

Industry

SearchDay | Google Conversion Optimizer: The Best-Kept Secret in PPC?

Today's search engine marketing news and opinion: Google Conversion Optimizer: The Best-Kept Secret in PPC?; A Linking Strategy Is About More Than Just Quality…

By Kevin Newcomb · 23 Jan 2009

SEO

A Linking Strategy Is About More Than Just Quality Content

Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound…

By Chris Boggs · 23 Jan 2009

Industry

It’s NOT Business as Usual at SES New York 2009

According to Google Trends, the search volume and news reference volume for “hope” are greater than they are for “fear.” And it’s worth noting…

By Greg Jarboe · 23 Jan 2009

Industry

Job Search is Fastest Growing Online Content Category in 2008

For news that should shock no one, the job search niche is the fastest growing online content category, according to comScore. The niche has…

By Nathania Johnson · 23 Jan 2009

Video

CNN.com Testing Longer In-Stream Video Ads

Ken Liebeskind over at Clickz.com is reporting that CNN.com is testing longer in-stream video ads. On inauguration day, a 60 second ad for Starbucks…

By Nathania Johnson · 23 Jan 2009

Industry

Yahoo! to Announce Q4 2008 Earnings Next Tuesday, January 27

Yahoo! will announce their fourth quarter 2008 earnings next Tuesday, January 27 at 5pm EST/2pm PST. Will Yahoo!’s report be similar to yesterday’s Google…

By Nathania Johnson · 23 Jan 2009