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Using Video Spokespeople to Increase Landing Page Conversions
When I speak on the topic of landing page optimization I am often asked about embedded video and the use of the walk-on video…
Lassoing Your Loss Leaders
Loss leaders are words or phrases that typically have such a high cost that they have a negative conversion rate. However, the general thought…
AutoTrader.com Sees Record Traffic in March 2009
16.07 million unique visitors checked out AutoTrader.com in March, a record for the vehicle search site. Traffic was up 2 million from just two…
Apartment Finder Partners with Online Real Estate Classifieds Network, OLX.com
Real estate search site ApartmentFinder.com has announced a new partnership with online real estate classifieds network, OLX.com. Through the agreement, OLX.com will publish thousands…
Is the AP Shooting Itself in the Foot By Pursuing a Paid Content Business Model?
Newspapers have been struggling not just due to the economy but also due to the availability of accessing the news for free on the…
Yahoo! Music’s Re-Launched Artist PagesCompete with MySpace, iLike
Yahoo! Music has re-launched their Artist Pages with a focus on customization. The result is what appears to be an attempt to compete with…
SearchDay | Everyone is Twittering, But Is Anyone Listening?
Today's search engine marketing news and opinion: Everyone is Twittering, But Is Anyone Listening?; Twitter 101, Part 2; Improve Lead Conversions with Speed and…
Amber Naslund of Radian6 on Social Media for the Little Guy
One of the sessions at SES New York that I had to attend was “Small Voices, Big Impact: Social Media for the Little Guy.”…
Everyone is Twittering, But Is Anyone Listening?
Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and…
FriendFeed Launches Real-Time Design in Beta
FriendFeed is previewing the new version of their site at https://beta.friendfeed.com. The big difference is that updates come in at real-time. You don’t have…