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Paid Search Worth $5.5 Billion In 2009
JupiterResearch says paid search will rise to $5.5 billion in 2009, driven by four vertical areas: retail, financial services, travel and media & entertainment.…
Who are those Guys?
Gary mentions three distinguished researchers in his post below. We’ve previously featured the work of two. Gary conducted a fascinating three part
The Networking Effects of the Web
Each year, prior to the World Wide Web Conference, I spend time compiling some of search-related papers and panel overviews that are scheduled for…
The Art of Forecasting Paid Search Budgets
Budgeting a paid search campaign can be challenging. First, you need to decide which terms to bid on, and then how aggressively you want…
MSN Search’s Viral “MSN Found” Campaign
MSN Search has a new “viral” ad campaign called MSN Found that revolves around some fictional bloggers, as MSN Search Finds Viral Campaign from…
AOL Unveils New Local Search Service
AOL has just released their new local search service, AOL Local Search. It’s available to both AOL subscribers and web users. This announcement delivers…
Forecasting Paid Search Traffic
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a…
Google’s Blogger and Unwanted Software
An eWeek article: Spyware Snags Blogger Users, reports on a new study by Harvard researcher, Benjamin Edelman that says that “dozens” of blogs hosted…
Google Goes to the Movies
Google has just launched a search “shortcut” to help users access local movie showtimes (U.S. only), film info, and reviews. The service is available…
Calling for Conversions
Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful information for…
Oneupweb Study Finds Longer Search Phrases Convert Better Than Shorter
A study from search marketing firm Oneupweb finds that in general, longer search terms convert better than shorter ones. In particular: Conversion rates rose…
Combating Click Fraud, Trademark Infringement and other Search Engine Nasties
Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense of others,…
Lycos Offers Dating Meta Search
Looking for that perfect partner? Lycos Dating Search now up in beta lets you meta search for across popular dating and matchmaking sites for…
SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem
SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December. For Search…
MSN Search Partners With American Mensa
MSN Search has teamed up with the American Mensa high IQ society to help promote the service. American Mensa now sports an MSN Search…
A New Version of Copernic Desktop Search is Now Available
Copernic has just released a new public beta of their desktop search tool. Copernic Desktop Search (CDS) 1.5 offers several new features and indexing…
Yahoo Increases Size of Image Database, New Features Added
Yahoo! has just announced an increase in size to their image database. According to the company Yahoo! Images now contains more than 1.5 billion…
Click Fraud A Worry For Most; Confirmed Problem For Many
Stats from SEMPOshows those concerned over click fraud far outweighs those who have seriously tracked it happening. However, a significant number have tracked and…
Search Engines and Legal Issues
A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another…
New Guide To PPC Search Listings
If you’re looking for another site dedicated to paid search, you might give Pay Per Click Universe a whirl. Up for a few months…