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Recent Google Logos a Nod to H.G. Wells
Since the beginning of September, three mysterious designs have graced Google logos. While Google is usually good at giving clear indication as to why…
Facebook and Nielsen Team Up for New Advertising Initiative
Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network. Dubbed BrandLift, the initiative will use Nielsen’s…
SearchDay | Improve Your SEM in Time for the Holidays
Today's search engine marketing news and opinion: Improve Your SEM in Time for the Holidays; How to Chase the Long Tail; Yahoo! Rolls Out…
Yahoo!’s New Ad Campaign: It Really Is All About Y!ou
Today, Yahoo! unveiled their forthcoming branding campaign: Y!ou. Next Monday, the internet company will be building on their strength of having some of the…
Improve Your SEM in Time for the Holidays
While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But…
How to Chase the Long Tail
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy.…
Yahoo! Rolls Out New Web Search to All Users
Last month, Yahoo! tested a new search that featured 3 columns and updated search results. Now, they’re rolling out the new web search to…
Google Analytics API Now Features Event Tracking, Navigation Data, and Increased Filter Length
The Google Analytics team has released new features for their API. They include event tracking, navigation data, and increased filter length. For event tracking…
SearchDay | Will Social Media Drive a Web Without Walls?
Today's search engine marketing news and opinion: Will Social Media Drive a Web Without Walls?; Mobile Search 101, Part 2; comScore and Omniture Partner…
Google Asserts That Keyword Meta Tags are NOT Used in Rankings
Over at the Google Webmaster Central blog, Matt Cutts is reminding people that Google doesn’t use keyword meta tags to rank sites for its…