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Money on the table: how search data can reveal new revenue opportunities
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here's an example from my own experience...
A comprehensive guide to advertising on Facebook
Facebook isn't new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit…
Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t…
Six ways to improve your micro-targeted long-tail keyword strategy
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an…
The Penguin in the room: what to do until Google rolls out its latest update
Google is supposedly going to roll Penguin 4.0 out in the imminent future. The SEO world still waits with bated breath...
What is HTTP/2 and why should we care?
The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2.
Say goodbye to Google: 14 alternative search engines
Say goodbye to Google with these 14 alternative search engines, covering everything from information, images, videos, facts and stats. Oh and Gifs.
Why accessibility is key for search and visibility
If you're involved with search visibility and SEO, you've no doubt thought about all sorts of ways to boost your site up the search…
Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you…
Stop thinking about long-tail keywords and start focusing on searcher intent
Long-tail keywords have certainly received a heck of a lot of recognition for their value to marketers, but perhaps their time is up.
Google has launched Accelerated Mobile Pages
It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand Side Ads…
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate…
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and…
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow…
What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of…
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search results pages.
Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out…
Kelvin Newman on the major search trends of 2016 [podcast]
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report.
Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time…
AdWords: six simple techniques to save you money
We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite have enough.…