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17 fascinating stats about beacons and location marketing
We've pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and…
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google's search results, according to a survey.
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local…
The convergence of SEO and UI goals for mobile users
Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing…
What’s the difference between responsive, adaptive and mobile-friendly sites?
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly... right? Not quite. Here's a breakdown of the…
How to optimise your page images to increase site speed
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to…
Smarter digital assistants and the future of search
The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today…
What are featured snippets and how do I get them?
Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one…
Five useful ways to create content for service and product pages
If you need some help figuring out how to invent new ways to create content for these pages, check out some of the ideas…
The dangers of ‘Googlizing’ your site
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It…
Understanding our love of visual content
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?
Shift London: Are you ready to join the #Digirevolution?
What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation…
New research reveals enterprise content marketing trends in 2016
Joe Puluzzi has released the CMI's latest research into enterprise content marketing, and it's well worth sharing, so I thought I'd discuss a few…
How mobile transformed an 80 year-old catalogue retailer
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that…
23 up-to-date stats and facts about Instagram you need to know
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert…
Twitter introduces better targeting with its new Ad Groups tool
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current…
24 key skills for SEO professionals (and wannabes) in 2016
There are lots of different roles within search, and as such, the industry welcomes people with a variety of different skillsets. I thought I'd…
Paid search rules for ROI on mobile: report
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is is the key mobile channel…