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Industry

Scaling SEO: 5 levels of automated digital progression & elevation

BrightEdge's Jim Yu discusses the five levels of scaling SEO, from manual SEO all the way to real-time decision-making and automated optimizations.

By Jim Yu · 01 Nov 2019

Development

Why website security affects SEO rankings (and what you can do about it)

Hubspot found that 82% of a consumer survey would leave a website that was not secure. Four steps to get started on security, and…

By Segun Onibalusi · 31 Oct 2019

Content

Pre-made calendar with over 300 holidays to help plan editorial content

Looking for a holiday calendar to help plan editorial or social media content? Here's a calendar with more than 300 holidays to give you…

By Jacqueline Dooley · 31 Oct 2019

Industry

The evolution of Google’s rel “no follow”

Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages from being…

By Paul Lovell · 29 Oct 2019

Events

Transformation of Search Summit 2019: Highlight reel

Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.

By Kimberly Collins · 28 Oct 2019

SEO

Five factors that determine the overall page quality

Google hires real humans known as "Search Quality Raters". Page Quality rating (PQ) is a grade given after analyzing “how well a page achieves…

By Joydeep Bhattacharya · 25 Oct 2019

Content

Creating SEO-friendly how-to content

Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.

By Irina Weber · 24 Oct 2019

Local

ROI of improving online reviews: +0.1 stars can boost conversion 25%

New report explores the ROI of improving online reviews and why brands should focus on location marketing, "near me" searches, and requesting reviews from…

By Barry Levine · 23 Oct 2019

Content

Four steps to create an effective content marketing strategy for your eShop

Four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and…

By Segun Onibalusi · 22 Oct 2019

SEO

Accessibility and SEO: Where they overlap and how to optimize for both

What if I told you that accessibility and SEO could go hand in hand? Let's see how it can be done with site and…

By Ann Smarty · 21 Oct 2019