Analytics.
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to…
Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the…
Search engine bias: an analysis from the index
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is…
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have…
Fixing 404 Error Pages with Google Analytics
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error…
25 useful metrics for content marketing success
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking…
An absolute beginner’s guide to setting up Google Analytics for your website
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s…
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in…
Q&A: Avinash Kaushik – a Connect sneak preview
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016…
Why you shouldn’t forget to update your Universal Analytics tracking codes
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated…
How to create custom segments in Google Analytics
Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how…
Why do you have a website? Balancing your site’s intentions with the visitor experience
What seems like quite a straightforward and possibly ridiculous question is meant as a 'gut-check that shouldn’t just be identified only once…
Are Thanksgiving traditions a relic of the past? A Google Trends investigation
Using Google Trends data, here's a look into what the most popular traditions are and find out just how much things have…
10 years of Google Analytics… and 10 features you’re probably not using
Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies!
Four easy calculated metrics you can implement in Google Analytics
Until now there was one little feature that was missing but it’s finally here: the ability to create personalized metrics from existing…
14 ways to reduce your site’s bounce rates
Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more…
Focusing on Consumer Attitude to Understand Behavior
For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these…
How To Find Historical Google Search Query Data in 8 Clicks
Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude…
Structured Data Drives E-Commerce Growth
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
A Guide To DoubleClick Executive Reporting
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all…
Bing to Improve Merchant Center
Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater…
9 Year-Over-Year Data Points Every SEO Should Monitor
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic…
Beyond Remarketing: Powerful Ways to Leverage Audience Data
There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty,…
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