Video.
ModCloth Converts Customers into Brand Evangelists with YouTube
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one…
YouTube-Viacom Copyright Lawsuit Resurrected by Appeals Court Ruling
U.S. Court of Appeals reverses an earlier decision that protected YouTube from damage claims under the safe harbour provisions of the Digital…
Combining Professional & User-Generated Videos Drives More Sales [Study]
A new study by comScore and EXPO has found that professionally-produced video content and user-generated product videos are “highly synergistic.” In other…
Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been…
Kony 2012: Lessons for Video Marketers
The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video…
How to Implement Video Microdata for Google & Schema.org
Search engines are using machine readable structured data for reviews, images. and now videos. This guide will help get you up to…
YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking
YouTube has updated the YouTube Creator Playbook, which compiles important tips, best practices, and strategies to build greater audiences on YouTube. While…
181 Million Americans Watched 40 Billion Online Videos in January
The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video…
Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership…
Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook
The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays…