Social
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Eight tools to combine several social media feeds into one
Are you interested in a more efficient way to view your social media profiles?
Did Facebook find a way to deal with fake news?
Mark Zuckerberg has decided to address the issue of fake news and announce Facebook's future plans.
Five most important search marketing news stories of the week
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?
What’s the best way to use hashtags on Twitter, Facebook and Instagram?
In April, Facebook opened up its Messenger app to brand chatbots, and recently took steps to monetize Messenger by allowing brands to pay for ads that aim to drive more interactions with those brand chatbots.
Facebook is bringing its Audience Network to television
By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising.
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn't mean the interaction rate cannot be affected by the increasing number of brands joining it.
Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact.
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
Seven ways marketers can use Twitter Moments
Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands?
