Social.
Six social media advertising ideas to make you look like a big deal
If you're lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas.
15 writing tips to rank higher on social and search results
Online writing has its own style and it's even more challenging when thinking of its impact own. Here are 15 tips to…
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views…
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
How SK-II blends ecommerce and social for improved brand perception
JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to improve both…
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to…
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media...
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn…
Six major differences between Facebook awareness and conversion campaigns
Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing…
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.
Facebook unleashes its very own mobilegeddon
Google rival Facebook is weighing in on mobile-friendliness.
How social proof can boost SEO
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement…
Five very quick tips to building a loyal ecommerce customer base
Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.
Why understanding frequency is key to success with Facebook advertising
How do you ensure that your Facebook ad campaign is working as hard as it possibly can?
40+ free digital marketing tools to help grow your business
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of…
Seven innovative social media marketing tools you should be using
Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media…
How to use emojis in your marketing campaigns
Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste…
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
Six steps for an effective B2B content marketing strategy
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Snapchat moves into personalised mobile search
Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features?
Facebook’s Lookalike Audiences for ecommerce: segment before you build
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting.
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