PPC.
Writing Search Ads in Context
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how…
3 Enterprise SEM Challenges & Solutions
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome.…
How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic]
Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a…
Search Marketing Horror Tales
Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful. Witness four…
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario,…
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google is proactively…
Google Plans to Combine Mobile & Desktop Ads
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the…
Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how…
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty…
Use Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places:…
Hardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can…
How to Structure Your AdWords Account for Optimal Split Tests
Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident…
5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google is just…
LivePerson Says Bouncing is Single Worst Action a User Can Take
LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and suggests strategies to "intercept" users on your website to…
Holiday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled…
Bing Introduces Sitelink Extensions in PPC Ads
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns…
Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in…
Innovate or Die: Where Will SEM (and You) be in 5 Years?
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house…
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit…
How Top vs. Side Position Impacts CPC, Traffic Volume
The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1…
Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in,…
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per…
What You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link…
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