Local.
Kayak Launches $10m Ad Campaign – Includes TV
Kayak, the travel search engine, today launched a $10m advertising campaign with a HUGE offline component. The TV commercials are fun, creative,…
Yahoo Trip Planner Released From Beta
Yahoo is taking is community-travel site Trip Planner out of beta. The site has reached a kind of content critical mass and…
Click Packages Draw Local Advertisers Into Search
The Wall Street Journal (subscription required) reports on the “bundle of clicks” search distribution packages that all the major yellow pages publishers…
The Changing Face of Local
This ClickZ article discusses a new JupiterResearch report called “Local Advertising: Blending Categories to Compete Effectively.” The article doesn’t go into great…
SuperPages For Sale
Verizon has formally filed with the SEC to sell its directory unit, which contains the print yellow pages and online yellow pages/local…
Wi-Fi Comes to New York Parks
The New York Times today is reporting on the progress of a project to unwire New York City parks, which was announced…
New Players in Travel Search Threaten to Disrupt Status Quo
Travel search has improved enormously over the past several years, but serious travellers still find themselves checking multiple web sites to make…
France’s Géoportail Mapping Site: La Demande C’est Fantastique!
The French answer to Google Earth, the indirectly government funded Geoportail, launched Friday and was immediately overwhelmed with visits from eager French…
‘Social Directory,’ ‘Directed Blogging’?: Whatever You Call It Yelp Has Got It Down
The odds were against Yelp when it entered the local search/directory market just under two years ago. (As an aside, I am…
InfoSpace Rebrands, Upgrades Local Search Site
InfoSpace, which also owns and operates the Dogpile metasearch engine, has cleaned up its interface and yesterday rebranded its local search engine…