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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

Bloglines Eric Engleman Interviewed

Recently I had the chance to interview Eric Engleman, the General Manager of Bloglines. We talked about the overall blog marketplace, the…

By Eric Enge · 19 Nov 2007

Industry

SEW Experts: Search Marketing Staffing Crisis

There’s a tradeoff most people face in the process of hiring a search marketing team: hire people with less business experience who…

By Kevin Newcomb · 19 Nov 2007

Industry

SEW Experts: Content Advertising Explained – Part 3

Content ads need to work harder than search ads to distract the reader’s attention from the Web site content that attracted them…

By Kevin Newcomb · 19 Nov 2007

Industry

Search Headlines & Links: November 16, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 16 Nov 2007

Industry

Search Engine Forums Spotlight: November 16, 2007

Found in the search marketing forums: Pricing PPC Campaign Management; Confirmed: No Penalty for Invalid Pages; Google's Neglected Property; and more.

By Kevin Newcomb · 16 Nov 2007

Industry

Microsoft Exec Claims They Will Have 30% Search Market Share

Kevin Johnson, president of Microsoft’s platforms and services division, said he thinks Microsoft can get a 40% share of the search market…

By Frank Watson · 16 Nov 2007

Industry

Thanksgiving Turkey, Image Search, and Missed Opportunities

Thanksgiving is a major holiday for my family. With the first changes of color in the foliage, I begin the counting the…

By Amanda Watlington · 16 Nov 2007

Industry

Clickable Areas on AdSense Redefined

Google announced today on the Inside AdSense blog that it has redefined the clickable area of its text ads to make only…

By Kevin Newcomb · 16 Nov 2007

Industry

SEW Experts: Local Search: Competing All Over the Map

Google Maps, launched with AJAX functionality, draggable maps, and satellite imagery in late 2005, started an “arms race” in development of new…

By Kevin Newcomb · 16 Nov 2007

Industry

Brand Strategies for Search Marketing – Part 1

Do you buy brand keywords? Question No. 1 CEOs ask big brand, large enterprise search marketers. This week: brand strategies and quality…

By Erik Qualman · 15 Nov 2007