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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

SEMs Get ‘No Respect’ No More

Is your SEM agency doing Rodney Dangerfield Search Marketing? How to get respect, earn big bucks.

By Kevin Heisler · 04 Dec 2007

Industry

How to Measure Cyber Monday

SEO strategies to increase traffic, keep your PPC costs down, and raise your quality score.

By Aaron Shear · 04 Dec 2007

Industry

Top 10 stories from SES Chicago – Day 1

It’s only Day 1 at SES Chicago and there are already 40 stories coming out of the conference. If you want a…

By Greg Jarboe · 04 Dec 2007

Industry

SEW Experts: Choosing the Best Domains for Search Engine Visibility

What’s in a name? Search engine visibility starts with buying the best domains. In today’s au Natural column, “How to Choose the…

By Kevin Newcomb · 04 Dec 2007

Industry

SEW Experts: SEMs Get ‘No Respect’ No More

At Search Engine Strategies Chicago, keynote speaker Don Shultz told search marketers in no uncertain terms that they need to start thinking…

By Kevin Newcomb · 04 Dec 2007

Industry

SEW Experts: Measuring Cyber Monday

Is it seasonality, or the effect of your SEO efforts? In today’s Big Biz column, “How to Measure Cyber Monday,” Aaron Shear…

By Kevin Newcomb · 04 Dec 2007

Industry

Search Headlines & Links: December 3, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 03 Dec 2007

Industry

SES Wit and Wisdom: The Don of Marketing

Opening Keynote this afternoon: Don E. Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communications, Northwestern University & President of Agora, Inc. Some quick hits…

By Kevin Heisler · 03 Dec 2007

Industry

SEMPO Brings Search Engines Together for Education

SEMPO, the Search Engine Marketing Professional Organization, is bringing representatives from Google, Yahoo, and Microsoft to its annual meeting for a round-robin…

By Kevin Newcomb · 03 Dec 2007

Industry

Can Better Tools Make Up for Less Traffic for Microsoft?

The old saying goes that it’s not about quantity, but quality. Can that be true for search marketing as well? Microsoft is…

By Kevin Newcomb · 03 Dec 2007