Industry.
Standards Is A Dirty Word For Search Marketers
For the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in…
Google + DoubleClick = 69% of Online Advertising Market
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to…
Even for Google, Conversions Matter More Than Clicks
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid…
Geary Interactive Acquires Fathom Online
Full-service digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing firm. Though Geary already offered search marketing services,…
Yahoo Wants Women Now
Yahoo just announced Shine, and is hopping on the bandwagon that says women are a great target. Why now? Just like iVillage,…
SEW Experts: Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for a content ad campaign should play a different role than they do for search ads. That’s a…
China Antimonopoly Law Could Derail Microsoft/Yahoo Deal, Google
As the New York Times detailed yesterday the Chinese government is activating legislation that may give problems to the possible Microsoft Yahoo…
Global SEO Makes Bloomberg News Headline
Sure there are lots of global news stories in Bloomberg News today. For example, “Verizon Faces Fight With FCC’s Martin Over Rules…
Is Google’s Price Drop A Reflection Of Recent Media Coverage
The value of Google’s stock has taken a bit of a beating recently from their high of $747 last year to yesterday’s…
Search Headlines & Links: March 28, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…