Industry.
Yahoo to Microsoft: We Already Dumped You
After Microsoft issued its ultimatum to Yahoo this weekend, giving them three more weeks before things get ugly, Yahoo’s board of directors…
Microsoft Gets Tired of Waiting
Microsoft is apparently tired of waiting for Yahoo to respond to its unsolicited takeover bid, and has issued a deadline of April…
SEW Experts: A Look at Demographic Bidding for AdWords
Google’s new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI.…
Average Search CPC Data by Category for March 2008
Cost-per-click data by vertical category in search in the U.S.
Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.
Search Headlines & Links: April 4, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Updates Trademark Rules for UK/Ireland Adwords
Beginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. The new policy will be aligned…
SEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the…
Recruiting the Right People for Your SEM Business – Part 1
If you've been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can…
Microhoo’s Second Date Doesn’t Go Very Well
Executives from Microsoft and Yahoo reportedly met this week, but both sides came to the much anticipated second date with stubborn stances.…