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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

SEW Experts: Placement-Targeted Campaigns: Taming the Beast

Having trouble with Google AdWords placement-targeted campaigns? In today’s Content Advertising column, “Placement-Targeted Campaigns: Taming the Beast,” David Szetela shares the secrets…

By Kevin Newcomb · 18 May 2008

Industry

Breaking: Microsoft Puts New Yahoo Deal on Table: Full Text

Microsoft (MSFT) released a statement on Sunday that it has made an alternative offer to Yahoo (YHOO) that wouldn’t entail a full…

By Kevin Heisler · 18 May 2008

Industry

Is The AOL Brand Associated With Old School Web?

Seems the folks over at Time Warner have finally realized that the AOL brand does not have any impact in the niched…

By Frank Watson · 17 May 2008

Industry

SearchDay: Google Sitelinks – The Good, the Bad, and the Ugly

Today's search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees;…

By Kevin Newcomb · 16 May 2008

Industry

Training Your Search Marketing Employees – Part 2

Advanced practitioners come to my agency with the skills in place to help grow my business. That's why I hire them. Because…

By Fionn Downhill · 16 May 2008

Industry

Google Sitelinks – The Good, the Bad, and the Ugly

The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with…

By Chris Boggs · 16 May 2008

Industry

Inside the Googleplex: Google to Webcast Google Factory Tour of Search

All those media pundits who said Google is a publisher are wrong. Google isn’t a publisher. Google is a broadcaster. The 4th…

By Kevin Heisler · 16 May 2008

Industry

Dear Google: Facebook Is Just Not That Into You

Google FriendConnect friended Facebook. It looked as if Facebook (stocked with former Google executives) might become BFFs (best friends forever). Then Facebook…

By Kevin Heisler · 16 May 2008

Industry

Yahoo, WPP Partner To Sell Ad Inventory

Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated…

By Frank Watson · 15 May 2008

Industry

SEW Experts: Google Sitelinks – The Good, the Bad, and the Ugly

The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with…

By Kevin Newcomb · 15 May 2008