Topic

Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,047 articles
Industry

SEO Basics: Effective Iterative Keyword Research

The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance…

By Chris Boggs · 27 Jun 2008

Industry

SearchDay: Creative Messaging in a Direct Response World

Today's search engine marketing news and opinion: Creative Messaging in a Direct Response World; SEO Basics: Effective Iterative Keyword Research in 2008;…

By Kevin Newcomb · 27 Jun 2008

Industry

Microsoft to (Finally) Acquire Powerset? Should Someone Tell Icahn?

Microsoft must have been putting on a good poker face a week ago when it said they weren’t looking at any internet-based…

By Nathania Johnson · 27 Jun 2008

Industry

Geoff Ramsey of eMarketer spots three key market trends

Geoff Ramsey, the co-founder and CEO of eMarketer, recently shared 0.001% of the information that his team of researchers and analysts knows…

By Greg Jarboe · 27 Jun 2008

Industry

SEW Experts: SEO Basics: Effective Iterative Keyword Research in 2008

The value of any SEO effort lies in the keywords you choose. It’s really that simple — you can’t overestimate the importance…

By Kevin Newcomb · 26 Jun 2008

Industry

SEW Experts: Creative Messaging in a Direct Response World

Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and…

By Kevin Newcomb · 26 Jun 2008

Industry

SearchDay: Can Google Predict the Next President?

Today's search engine marketing news and opinion: Can Google Predict the Next President?; Link Building Ideas for Local Auto Dealers; Yahoo Plans…

By Kevin Newcomb · 26 Jun 2008

Industry

Link Building Ideas for Local Auto Dealers

The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. Such…

By Justilien Gaspard · 26 Jun 2008

Industry

Can Google Predict the Next President?

A look at Google Trends comparative data can help guide companies in making strategic decisions. The same can be done in the…

By Erik Qualman · 26 Jun 2008

Industry

Google Launches Latin American AdWords Blog

Multilingual search is one of the growth areas of our industry and Google has added its own help in the space by…

By Frank Watson · 26 Jun 2008